The problem
You are on five channels and none of them works well. Every week you start something new and stop it before it could have worked.
Why founders get it wrong
More channels feels like more chances. Early on it just spreads you too thin to learn anything from any of them.
The decision rule
The decision rule
Pick one channel that can plausibly reach your buyer, and give it enough focused weeks to prove itself before adding a second.
The plan
- List where your buyer already spends attention.
- Pick the one channel you can run consistently for eight weeks.
- Define one number that tells you it is working.
- Run it weekly. Improve the weak step, do not switch channels.
- Only add a second channel once the first is repeatable.
Do this today
Do this today
Write your funnel steps and circle the single number leaking the most.
What good looks like
You can bring the next buyer on purpose, not by luck, through one channel you understand.
Failure mode
Channel-hopping. If you cannot say why last week's channel failed, you did not run it long enough to learn.
Next page
Model the numbers with Path to $10K MRR.