Path 1 of 4
Idea to Evidence
You have an idea. You do not yet have proof.
You are probably here
- You are excited about the idea but no stranger has committed anything.
- You keep refining the product in your head instead of testing it.
- You are not sure who the buyer actually is.
The gate — what must become true
At least one painful problem, a narrow buyer, and evidence from real conversations or commitments.
The next three moves
- 1Narrow the customer until you can name a real person who has this problem.
- 2Write the painful problem in one plain sentence.
- 3Run founder interviews and ask for a real commitment, not praise.
One tool
Idea Evidence Score
See whether you have real proof or just polite interest.
Relevant playbooks
The playbooks for this stage live in the Vault, filtered to your path.
Do this today
Message five people who might have this problem and ask to talk for 15 minutes. No pitch.
Get help
Founder Mentorship
Repeated guidance, decisions, and accountability while you execute.