Path 2 of 4
Evidence to First Revenue
You have signals. You do not yet have dependable sales.
You are probably here
- People say they want it, but few have paid.
- You are building more than you are selling.
- You are unsure what the first paid offer should be.
The gate — what must become true
A real buyer pays for a small version of the solution.
The next three moves
- 1Shape the smallest offer someone would pay for now.
- 2Sell it before you build the rest. Deliver manually if needed.
- 3Turn what the buyer values into your next product decision.
One tool
Idea Evidence Score
See whether you have real proof or just polite interest.
Relevant playbooks
The playbooks for this stage live in the Vault, filtered to your path.
Do this today
Write your first paid offer in three sentences and send it to one warm buyer.
Get help
Founder Mentorship
Repeated guidance, decisions, and accountability while you execute.